
Milagro
A bold identity rooted in tradition. We modernized the brand while honoring its Chicana heritage using authentic street artists from Mexico City, giving this tequila brand a big boost in recognition.






Moving the
Modern Drinker.
We helped alcohol brands stand out, sell more, and spark lasting connections.


Moving
the
Modern Drinker.
We helped alcohol brands stand out, sell more, and spark lasting connections.

Hudson Whiskey

From grain to glass, we bottled New York's edge. We redesigned the very ‘crafty’ looking original Hudson Whiskey’s entire packaging system to embrace NYC, mimicking its subway color-coding station system. Bold, eye-catching and very local. Having your whiskey picked by the NY Mets does hurt either.









Guinness
Guinness wanted to open a brewery in the USA and chose a site in Baltimore. We brought the Open Gate Brewery & Barrel House to life with throwback imagery of old John Gilroy iconic illustrations he did for Guinness in the 1930s through the ’60s. From label design to tap handles, menus to wall art.










Hendrick’s Gin










Hendrick's Gin is one of William Grants' top selling brands. It was born out of wanting a lighter, much more fun liquid, so the addition of cucumber & rose essences made it a stand out. Not to mention the over-the-top whimsical world it lives in. Experiential events and OOH, they go big. Think, Monty Python getting glitter bombed.




